The Gift Giver’s Manifesto

If you’re looking for a delicious, thoughtful gift for someone, may I recommend Enstrom Candies? No, they’re not even paying me to say that. It’s just really that good—particularly their dark chocolate almond toffee, you know, in case you’re looking for a gift for me.

Anyway…

Every year, family-owned Enstrom Candies puts out a TV spot around the holidays to drive awareness of their incredible, hand-crafted, artisan toffee. And for this particular year, they really wanted a recipe video to demonstrate the thoughtfulness and care that goes into their popular toffee. But we didn’t want to just do any old recipe video. We wanted to speak directly to the customer: the thoughtful, prideful, and classy Gift Giver. Hence, the Gift Giver’s Manifesto.