The Journey To Success

The American Indian College Fund is a nonprofit dedicated to providing—you probably guessed it—higher education for American Indians. While they’re a highly successful organization with a long history, they still struggle with awareness and attracting new donors.

That’s when they came to us.

Our clients received a generous grant from Wells Fargo and wanted to do an experiential event that simply drove awareness of their cause and made potential donors aware of all the obstacles American Indians face when trying pursue a college degree.

So, to demonstrate the oftentimes troublesome journey these students go on, we built a literal maze full of quotes, statistics, and photos of students and put it in the Mall of America.

Then we made a video. Here’s how it turned out: