Red River, New Mexico is a quaint little town located along the Enchanted Circle—an 84 mile scenic byway that begins in Taos and is sprinkled with popular tourist towns and attractions. While Red River is one of the smaller, lesser-know towns along the circle, we think that makes it all the more enchanting.

Perhaps even The Most Enchanting.

For the Red River pitch campaign, we developed a series of captivating, beautiful print ads that spoke to the majesty and enchantment one encounters in this small mountain town.

We also created an Instagram story ad that showed potential visitors just how heckin’ enchanting Red River is, using a digital Enchantemeter.

Along with creating a digital version, we also created a real life Enchantemeter, that we recommended placing outside of the small town. Just like tourists stop and take a picture in front of state, town, and National Park signs, we thought it would be a great photo opp for Red River guests.

While we didn’t win the pitch, we think we created some pretty gorgeous work nonetheless.